The Hartford
The Hartford is a Fortune 500 insurance company specializing in P&C, group benefits, and mutual funds. I was brought in as a designer to identify innovation opportunities across new sectors. Through market research, customer interviews, and ideation workshops, I designed six MVP product concepts to reduce losses and engineer risk for home healthcare workers.
Deliverables
Three MVP digital products
Product strategy
Customer research
Team
Danny Taft: Research Lead
Sarah Stellwag: Researcher
Kyle Blacklock: Designer
Outcome
As a result of my work, three trial products were developed and taken into market testing. These initiatives positioned The Hartford to expand into new sectors while improving safety and reducing claims for their policyholders.
